Following the Magnum Pleasure store on Baghdad Street in Istanbul, the architectural and experiential design of the Alaçatı store was created by Wangan, inspired by the magical world of fashion, art, and chocolate. Magnum, which changes its concept globally every year, is also one of the longest-standing brands with whom Wangan has worked.
By interpreting the brand's sharp, exaggerated, and avant-garde art deco design line in 2018 in accordance with the historical texture of Alaçatı, the studio created a space that both identifies with the location and establishes a close relationship with Magnum's concept this year.
Located in the back garden of one of Alaçatı's iconic white stone buildings, the space attracts attention with its bright, spacious, modernist, and elegant design. In the project that aims to make functional use of the main volume without compromising the design line, the garden area is brought to the forefront, leaving the building in which it is located in the background as a structure that supports the concept
The experience bar, placed in the garden and designed in a white painted material, offers visitors the opportunity to create their own ice cream. While the seating prepared for guests was moved to the street where the venue is located, the fans and flying curtains in the garden are designed to emphasize the summer season.
The energetic and vibrant color palette that attracts attention in the design of the restaurant whose first branch opened in Kuşadası is balanced by the use of calm and serene materials.
